Mindmap

This is a picture of the Mindmap that i created that all things to do with my chosen genre, Indie Pop. I have included elements such as fashion, artists, colour and more. This will help me as i try and create a front cover page for my magazine.

Indesign

 InDesign allows for ease when creating layouts, magazines or other media.  It allows the user to easily and professionally create pages, covers and double page spreads for the media of their choice.  Above is my design for a contents page.  InDesign allowed me to add grids, collumns and boxes so that I could position text and images in alignment and where is thought they would look the most professional.

My Media Moodboard

Click picture to enlarge

I have aimed my moodboard to resemble the types of images you would see for my chosen target audience which is going to be indie pop. I have chosen to include some of the artists and bands that you would link in with indie pop, performers like Ed Sheeran and Bon Iver. I have also included a picture of NME which have artic Monkeys on the front as that is the type i want mine to look like as that is a professional magazine that would be similar to how i would like it. The use of guitars is seen throughout my moodboard is the main instrument that you would be seen within Indie pop.

Semiotics

Semiotics study the linguistics in signs and non-linguistic sign systems such as, the use of colour and symbols.  The word was invented by the linguist and philosopher Saussure.  
assure was a swiss linguist and semiotician.  Semiotics is very closely related to the field of linguistics, which studies the structure and meaning of language more specifically.  Semiotics is usually found divided into three main branches:
Semantics: Relation between signs and the things to which they refer their meaning.  
Syntactics: Relations among signs often in formal structures
Pragmatics: Relation between signs and sign-using  agents

In this example is the Nike logo a very recognizable logo that is seen and admired across the globe. As its just as simple as a tick then it is easily noticed by anyone. also the fact its only two colors, white and black makes it that even more simpler. The white on a black background helps that tick really stand out and helps anyone see it from a distance.

Deyes High Newsletter annotation

 

Feminism in Media

Throughout history women have fought hard for the equality of men and the rights that they have. Through getting the vote down to the overall rights women possess such as education and batter wages, women have always had it tough. As women go the vote, they had more importance in society. The range of debates spread from sexuality, family and the work place. But today women are still seen as sexual objects in the media. A women called Laura Mulvey believes in 'The Male Gaze'. This is the explanation that men are still in the highlight to women, saying women are more of a passive role compared to the mans role in media. It also believes that women are there to be an object of desire sexually rather than a more serious role. She once said "Women, then stands in particular culture as a signifier for the male other, bound by a symbolic order in which man can live out his fantasies and obsessions through linguistic command, by imposing them them on the silent image of women still tied to her place as bearer of meaning, not maker of meaning" in simpler terms, this quote says we, as cinema goers, are almost voyeurs , watching the people on the screen.

In this picture you can see 'The Male Gaze' as Batman, obviously the man is standing right at the front of the picture showing his dominance and strength, with the woman (Catwoman) in the background as his "Backup". This helps prove the male gaze is right, as the women is playing in the passive role towards the man. I feel that with the woman having bright red lipstick on, the directer of this photoshoot is trying to make the woman more attractive and maybe more sexually presented, this is a prime example of 'The Male Gaze'.

Ideology and Deyes High Mag

Ideology is the idea of the publishers are trying to stand out and give the overall message for the audience that they are aiming at. I feel that this is really important because with out i feel that a magazine can become off topic and have a varied their audience rather than having a whole set audience. For example with a school magazine if its focused on different topics for different people, the audience may chose not to read it. If a parent sees news about exam timetables and after school clubs that they may not necessarily need to read, then they may feel to chose not to read the magazine all together, this may mean loss on sales.

Ill be producing my very own school magazine for my media project and i have to produce my own ideology of what i want it too give out throughout the magazine without necessarily seeing it clearly on the page. I have chosen to have my ideology as enjoyment. The reason i have done this is because you hear many children complain about school and how bored they can get, so i plan to design my magazine to have people who genuinely enjoy their school life within Deyes High School to be the highlight on the page. This will hopefully show the public that this is a good school to attend and that the kids have fun and succeed at the same time.

Photoshop and Indesign

Photoshop and Indesign are both software tools made by Adobe that will let me enhance my media work for the forth coming year. Photoshop allows you to play around with pictures with its hundreds of the features allowing you to play around with it making it any way you can. Indesign is slightly different whereas its very similar to Microsoft Publisher, helping you create different things such as leaflets, posters or in our case for this year, a magazine.

The first feature I found useful on Adobe Photoshop was the feature to crop pictures. for example if there is a space of a picture that i do not need i am able to delete/crop that out and focus on one specific object of my choice. Below you can see that the top picture is the original but i have decided that i wanted to get rid of the unnecessary sky and just focus on the main feature, the planes.

Another feature that i found useful was the lighting. On photoshop i am able to change any parts of light on the picture to make it brighter, darker or maybe even a completely different colour. It allows for many colour alteration, a feature that can help you get the effect and highlight detail that you want. for the pictures below the first picture wasnt what i wanted, so i decided to make the picture brighter, clearer to make the pitch and players stand out more than they did before.

The feature that i used for the below pictures is a tool that i struggled with and was hard to get used too and thats the clone stamp tool. This helps you get rid of the bottles and leave behind what you want. As its a static picture and the computer doesn't know what the background is then the clone stamp helps. As the back ground is a nature setting then you are able to clone of a picture of the nature in the back and this allows you to wipe out the bottles leaving you with a realistic nature picture as you would find believable.

 Finally the last picture is the spot healer tool. This allows the user to get rid of the small parts of the picture that can be erased to make something look more clearer and purified. Many magazines use this tool to make sure that the celebs that they are photographing are as perfect as they can be. on the picture below is a before and after picture of a young boy who has many spots, but using spot healer has now been cleared up and looks more professional.

Questionnaire

https://docs.google.com/forms/d/12MYG4RjpzVUptwttFeIyfLJECT--4yC3cADGUz8ZGno/viewform

 This is my questionnaire to help me towards finding my right target audience for my very own music magazine.