Moral Panic

Moral Panic. 'A condition, episode, person or group of persons emerges as a threat to societal values and interests: its nature is presented in a stylised and stereotypical fashion by the mass media: The moral barricades are manned by editors, bishops, politicians and other right thinking people; socially accredited experts pronounce their diagnosis and solutions; ways of coping are evolved or (more often) resorted to.'

Features of Moral Panic

Concern - Behaviour of a particular group represented as having threat.

Votality -  Short-lived. Panics erupt dramatically but are difficult to sustain. Results in negative consequences for the rest of us.

Hositility - 'Folk Devils' constructed to create a clear division between 'them' and 'us'.

Consequences - Widespread acceptance of the threat posed by this group. Not necessarily reflecting national concern, but the campaigner will be very vocal whilst the opposition will be weak and disorganised.

Disproportionality - Wild exaggeration of evidence. Not only the number of people involved but also the scale of the problem.

Magazine ideas

Acoustic
Acoustics
Underground
Upcoming
Unleashed
Individual
Revealed

Indesign

 InDesign allows for ease when creating layouts, magazines or other media.  It allows the user to easily and professionally create pages, covers and double page spreads for the media of their choice.  Above is my design for a contents page.  InDesign allowed me to add grids, collumns and boxes so that I could position text and images in alignment and where is thought they would look the most professional.

Target Audience / genre choice

I have chosen to go for the Indie-pop genre as it is the type of music i enjoy listening to and i feel that choosing that would help me benefit as i would produce my magazine how i would like to see a music magazine. People who listen to artists like Ed Sheeran and Jack Johnson would enjoy my magazine. My aim would be a male teenager of the age 17-20 so my would be more male orientated with the colour and design of the magazine.

Media Terminology

Masthead - the name and logo of the magazine.
The Lead - the introductory paragraph of an article.  Usually written in bold or capitals.
Body Copy - refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standards, e.g. correct use of language, font, size, word limits etc.  Usually written in columns with a font size typically between 8 and 10 with the same style kept throughout.  
Serif font - fonts which have little bars (serifs) on the end of the letter.  Used to make bodies of text easier to read.
Sans Serif font - fonts which do not have little bars (serifs) on the end of each letter.  Used for Headings, captions etc.
Drop Capitals - really big letter to introduce the article.
Cross Head - small sub-heading used to split up a large block of text.
White Space - white parts of a page other than text or pictures.  An efficient way of separating areas of the page.
Mode of Address - how the magazine talks to the audience.
Sell Lines - text on the cover that helps to sell the magazine to the audience.
Banners - text which stands out because its on a coloured background.
House Style - a magazines distinctive design that distinguishes it from its competitors.
Borders - the gaps at the edges of the page.
Gutters - the gaps between the columns of text.
Leading - the space between lines of text.
Kerning - the space between letters.
Strap lines - a smaller headlines, printed above the main headline.
By-lines - name of the person who wrote the article
Anchorage - the way in which text helps to pin down the meaning of a picture and visa versa.

Prelim Task - School mag

This is my finished prelim task that i chose to do as a practice for my main music magazine that i will complete. I used all the different skills on both In-design and Photo shop. My chosen target audience was a sixth former, the same age as me. I chose to do it like that so i can put in what i would like to see if i bought a school magazine. I wanted to keep it at the same school scheme using blue, red and white. Ive gave it a simple feel so you can easily read and understand the text.

My Media Moodboard

Click picture to enlarge

I have aimed my moodboard to resemble the types of images you would see for my chosen target audience which is going to be indie pop. I have chosen to include some of the artists and bands that you would link in with indie pop, performers like Ed Sheeran and Bon Iver. I have also included a picture of NME which have artic Monkeys on the front as that is the type i want mine to look like as that is a professional magazine that would be similar to how i would like it. The use of guitars is seen throughout my moodboard is the main instrument that you would be seen within Indie pop.

Semiotics

Semiotics study the linguistics in signs and non-linguistic sign systems such as, the use of colour and symbols.  The word was invented by the linguist and philosopher Saussure.  
assure was a swiss linguist and semiotician.  Semiotics is very closely related to the field of linguistics, which studies the structure and meaning of language more specifically.  Semiotics is usually found divided into three main branches:
Semantics: Relation between signs and the things to which they refer their meaning.  
Syntactics: Relations among signs often in formal structures
Pragmatics: Relation between signs and sign-using  agents

In this example is the Nike logo a very recognizable logo that is seen and admired across the globe. As its just as simple as a tick then it is easily noticed by anyone. also the fact its only two colors, white and black makes it that even more simpler. The white on a black background helps that tick really stand out and helps anyone see it from a distance.

Deyes High Newsletter annotation

 

Feminism in Media

Throughout history women have fought hard for the equality of men and the rights that they have. Through getting the vote down to the overall rights women possess such as education and batter wages, women have always had it tough. As women go the vote, they had more importance in society. The range of debates spread from sexuality, family and the work place. But today women are still seen as sexual objects in the media. A women called Laura Mulvey believes in 'The Male Gaze'. This is the explanation that men are still in the highlight to women, saying women are more of a passive role compared to the mans role in media. It also believes that women are there to be an object of desire sexually rather than a more serious role. She once said "Women, then stands in particular culture as a signifier for the male other, bound by a symbolic order in which man can live out his fantasies and obsessions through linguistic command, by imposing them them on the silent image of women still tied to her place as bearer of meaning, not maker of meaning" in simpler terms, this quote says we, as cinema goers, are almost voyeurs , watching the people on the screen.

In this picture you can see 'The Male Gaze' as Batman, obviously the man is standing right at the front of the picture showing his dominance and strength, with the woman (Catwoman) in the background as his "Backup". This helps prove the male gaze is right, as the women is playing in the passive role towards the man. I feel that with the woman having bright red lipstick on, the directer of this photoshoot is trying to make the woman more attractive and maybe more sexually presented, this is a prime example of 'The Male Gaze'.

Ideology and Deyes High Mag

Ideology is the idea of the publishers are trying to stand out and give the overall message for the audience that they are aiming at. I feel that this is really important because with out i feel that a magazine can become off topic and have a varied their audience rather than having a whole set audience. For example with a school magazine if its focused on different topics for different people, the audience may chose not to read it. If a parent sees news about exam timetables and after school clubs that they may not necessarily need to read, then they may feel to chose not to read the magazine all together, this may mean loss on sales.

Ill be producing my very own school magazine for my media project and i have to produce my own ideology of what i want it too give out throughout the magazine without necessarily seeing it clearly on the page. I have chosen to have my ideology as enjoyment. The reason i have done this is because you hear many children complain about school and how bored they can get, so i plan to design my magazine to have people who genuinely enjoy their school life within Deyes High School to be the highlight on the page. This will hopefully show the public that this is a good school to attend and that the kids have fun and succeed at the same time.